Cartology Performance Model is our proprietary measurement tool that provides clients with unparalleled closed loop reporting.
Working with our partners at Quantium and WooliesX, we model all 19.3m+ weekly shopper journeys through our physical and online stores to determine the media customers have been exposed to, and the effect that media has on purchase behaviour.
This market leading capability allows us to provide clients with sophisticated and insightful reporting that showcases media, audience and sales metrics, enabling clients to understand their true return on advertising spend (ROAS) for every campaign.
Read about real-life businesses who have trusted in Cartology to drive brand success.
View our case studies below.
10 November 2020
Cartology - Woolworths Group’s retail media business - is expanding its offering to provide enhanced personalisation opportunities, audience activation and advanced attribution to its clients.