Disney+ Ooshies campaign brought the excitement of Disney+ to our stores, reaching 90% of Main Grocery Buyers in Australia. With 36 exclusive characters to collect, this campaign set out to enhance the shopping journey and to better connect our customers to your brands.
This collectibles campaign was Woolworths most successful campaign to date and delivered strong results for our Client partners.
If it doesn't end in a customer, does any of it matter?
sales uplift among
participating suppliers vs last year
increase in category share
vs last year
average repeat new