Glen 20 omnichannel campaign

Background

Glen 20 wanted to showcase their ‘Effective against Covid-19 virus’ claim which aligned with a price promotion.

Campaign objectives

- Increase Glen 20 brand awareness
- Highlight the Covid-19 related claim
- Generate a sales uplift

Cartology solution

For a one week period in July, Glen 20 featured on 270 in-store Digital Screens and multiple digital media touchpoints on woolworths.com.au.


Campaign performance

Impressions

Screens: 4.7m
Digital: 209k

Reach

Screens: 2.4m
Digital: 51k

Customers

New-to-brand (in store sales)

55%

A combination of in store digital screens and digital media contributed to Glen 20's highest ever weekly sales result.

*This claim has been tested and proved effective against Covid-19 and is TGA approved.

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