Glen 20 wanted to showcase their ‘Effective against Covid-19 virus’ claim which aligned with a price promotion.
- Increase Glen 20 brand awareness
- Highlight the Covid-19 related claim
- Generate a sales uplift
For a one week period in July, Glen 20 featured on 270 in-store Digital Screens and multiple digital media touchpoints on woolworths.com.au.
New-to-brand (in store sales)
A combination of in store digital screens and digital media contributed to Glen 20's highest ever weekly sales result.
*This claim has been tested and proved effective against Covid-19 and is TGA approved.