To celebrate the release of Disney’s blockbuster The Lion King, Woolworths ran an exclusive collectibles campaign where customers could collect limited edition Lion King Ooshies™.
Cartology clients had the exclusive opportunity to leverage this campaign and were integrated via two enticing consumer mechanics. Each brand was activated via a powerful 360° multi channel media strategy that connected brands with customers at the moments that matter most.
This collectibles campaign was Woolworths most successful collectibles campaign to date and delivered strong results for our Client partners.
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