Lurpak Christmas campaign


The festive season is a key time for grocery brands to engage with new customers, drive trial and ultimately find a place at the family table.

In the lead-up to Christmas 2020, premium spreadable butter brand Lurpak ran a festive-season themed campaign with Cartology across Woolworths’ Screens Network, with outstanding results for the brand.

Campaign objectives

The campaign objective was to position Lurpak as the premium spreadable butter of choice for festive feasting, drive recall for repeat purchase and new-to-brand customers. 

Cartology solution

Cartology created an eye-catching, impactful Christmas-themed Screens campaign that greeted customers across 202 Front of Store Screens, driving cut-through and awareness as they entered Woolworths stores on their path to purchase.

Campaign performance


Sales share increased by 14% for Lurpak in this category


Stores with screens saw a 29% uplift in Lurpak sales (compared to the same week the previous year)


43% of purchases were new-to-brand customers

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