The Drinks category is established and trusted amongst Woolworths’ customers as Aussies look to Woolworths for range and quality from brands they trust.
Speaking to almost 3,000 Drinks category customers, we garnered a deep understanding of their purchase drivers, shopping behaviours, expectations of brands and retail media interactions to understand what customers really want across Soft Drinks, Sports Drinks or Iced Tea, Energy Drinks, Non-Alcoholic Drinks, Mixers and Water categories.
This deeper understanding of how customers think, plan and shop creates numerous opportunities for brands to connect with customers looking for new flavours, trusted product ingredients and inspiration.
Three in four customers notice or engage with retail media while shopping in the Drinks category and with Cartology’s highly targeted suite of retail advertising solutions, we can help brands reach customers at every stage of the connected customer journey.
Taste and quality are the top purchase drivers, ahead of price across the Drinks category.
Product ingredients and the functional benefits of drinks stand out most to customers when shopping in the supermarket.
3 in 4 customers purchased from the Drinks category because they planned to.