8 February 2022
Help customers embrace their love of the season with Cartology and Youtube
After a year of cancellations, Australians are looking forward to summer and the warmer weather. For some of us, it’s multiple trips to the beach. For others, weekends full of reconnecting with loved ones in real life instead of video chats. Wherever it may be, families and friends across Australia will always come together over a meal or two, and that means shopping.
During the festive season, 75% of Everyday Rewards members will shop at another Woolworths store other than their regular local store1, signalling that no matter where we are spending our time through summer, the grocery shop at Woolworths remains a constant.
This summer, we can expect customers to have a few categories on their list, including cleaning, BBQ, health and beauty and sports with history showing categories such as sports drinks, cook-in sauces and multi chip packets experiencing sales growth upwards of 20%3.
Whether customers are looking to discover fresh seasonal produce, find ideas and inspiration for summer entertaining at home or away, help your customers embrace their love of the season pre, during and post shop. After all, we know that 38% of shoppers actively want to hear from brands and learn about new products2.
Source:1. 30/09/2020-02/03/2021 (22 weeks) ), where 11/11/2021 - 26/01/2021 is the festival season that cover 6 weeks lead to Xmas and 5 weeks period to Australia Day Cartology Customer Playbook, Omnichannel. November 2021 Woolworths Quantium data, 13/01/2021-09/02/2021 (4 weeks) vs 16/12/2020-12/01/2021 (Pre Period).Nielsen Consumer and Media View, 2021 Survey 02 Metro Fused Media database Time Periods: Consumer & Media View survey period: April 2020 to March 2021 Fused Nielsen Digital Panel Monthly data soft calibrated to Digital Content Ratings (Text): March 2021. Fused Metro OzTAM TV ratings data:7th March 2021 to 17th April 2021
This article first appeared in Cartology’s Cartifacts February edition.