18 January 2023
Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.
Through Cartology, brands will be able to reach Metro customers across over 90 premium physical stores in city and neighbourhood environments along Australia’s eastern seaboard and influence over 3.9M monthly transactions.
Woolworths Metro stores offer a fresh and localised shopping experience for customers across CBD and highly trafficked neighbourhood locations. For customers who prioritise convenience, specific dietary / lifestyle choices and premium product ranges, Metro connects with a distinct customer base bringing a passion for food to life.
Cartology’s Managing Director Mike Tyquin said: “The expansion of Cartology’s screen network into Metro stores across Australia's eastern seaboard is a a further evolution in the growth of our business and our commitment to unlocking the strongest opportunities for brands to reach Woolworths customers.”
“With Woolworths Metro, brands can extend their reach to Woolworths shoppers across the customer journey reaching customers who turn to Metro for essential products and fresh foods, delivered in a convenient and easy to shop environment. We know that six in 10 Metro shoppers are also shopping at Woolworths Supermarkets regularly or occasionally, giving brands multiple media solutions to inspire and influence customers, where and how they choose to shop.”
The announcement of Cartology’s extended screens portfolio comes months after Cartology announced its partnership with BIG W as the businesses exclusive retail media provider.