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Retail media business 'Cartology' launches with innovation and the customer at the heart of its offering

Tuesday, 18 August 2020

Cartology, the retail media business of Woolworths Group, has announced it will officially launch a specific offer to agencies and brand marketers from October 2020. 

The offer will provide marketing agencies and key decision makers a refreshed value proposition, including a portfolio of media assets that connects brands with Woolworths customers in a meaningful way.

Cartology’s Head of Agency Partnerships, Jessica Hunter said: “At Cartology, we’re passionate about driving real customer impact. 

“We offer brands a diverse media platform across the trusted Woolworths ecosystem, utilising insights from the Everyday Rewards program.

“Not only do we offer scale with over 12 million Everyday Reward members, and an opportunity to reach 94% of Australian households*, our audience base is actually millions of Woolworths customers.

“I am confident that media agencies will be compelled by the opportunities Cartology offers, which will deliver concrete results for their FMCG and Liquor clients.”

Ahead of its launch, the business has added two new senior sales team members to its Agency Partnership team, Ashleah Harding and Shannon Moriarty, who will report to Jessica Hunter.

As Group Agency Partnerships Manager, Harding will be responsible for leading the Victorian Agency Partnerships team and spearheading the launch of Cartology into media agencies. Harding joins with an extensive media career, where she recently was National Head of Retail at Nine Entertainment Co.

Similarly, Moriarty will be leading the NSW & QLD Agency Partnerships team as Group Agency Partnerships Manager. Moriarty joins from NewsCorp, where she held various roles over the last decade building high performing sales teams. 

Jessica Hunter added: “I’m delighted to have both Ashleah and Shannon join our growing Agency Partnership team, who bring a wealth of experience to the Cartology team ahead of our launch to media agencies in October.”

The Cartology Agency Team officially launches in the market from mid-October.


*Source: Woolies X Rewards Card Data 2020; Nielsen dat 2019 annual % woolworths network



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