Cartology appoints Paul Bates to lead agency sales team

4 September 2023

Cartology has appointed REA Group’s Paul Bates in the newly created role of General Manager - Agency Sales, leading the national agency sales team. 

Paul joins Cartology with a proven track record of commercial and sales success through over 25 years in advertising and media including his most recent role of National Sales Director - Media and Content at REA Group. 

Commencing his role at Cartology this month, Paul will report into Director of Sales and Client Partnerships - Robbie Hills. 

Commenting on the appointment, Robbie Hills says: “We’re excited to have our agency sales teams under Paul’s leadership. 

“Paul's leadership and expertise in digital, data and tech will bolster the agency team, supporting our agency proposition and future growth ambitions. Through our agency proposition, we’re doubling down on unlocking Cartology insights to get brands even closer to customers through off-network and ensuring we put the smarts of retail media into retail out of home, delivering the right customers through the right solutions.” 

Paul will lead the recently appointed agency sales team at Cartology. Commenting on his new role at Cartology, Paul says “ I have watched Cartology from the sidelines over the last four years, leading the rapidly evolving retail media landscape and the opportunity to be part of this space really inspires me. 

“The opportunity to drive innovation, together with closed-loop reporting and insights, will ensure we continue to accelerate the business and I am delighted to be joining Robbie and the entire Cartology team.” 

The announcement comes as Cartology together with Shopper, brings brands closest to customers.

The Cartology Campaign of the Year winner for 2023 will also be celebrated at the upcoming Woolworths Supplier of the Year Awards.


About Cartology.

Cartology is one of Australia’s leading retail media businesses, providing customer-led retail media solutions, powered by the Woolworths Group. Representing some of Australia’s most trusted brands - Woolworths and BIG W, Cartology connects brands to customers in a way that no-one else can. With customers at the heart, Cartology provides targeted omnichannel marketing solutions on and off-network, and powerful closed loop reporting, with one objective in mind - to help brands grow. With deep understanding of customer attitudes and behaviours based on more than 14.3 million 1:1 relationships through Everyday Rewards, brands can create real customer impact in the moments that matter most. Cartology aims to make their customers, your customers too - driving sales overnight and customers over time. Cartology gets Customers.

For media enquiries, please contact Woolworths Group Media at


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