Cartology Performance Model

Cartology Performance Model is our proprietary measurement tool that provides clients with unparalleled closed loop reporting.

Working with our partners at Quantium and WooliesX, we model all 19.3m+ weekly shopper journeys through our physical and online stores to determine the media customers have been exposed to, and the effect that media has on purchase behaviour.

This market leading capability allows us to provide clients with sophisticated and insightful reporting that showcases media, audience and sales metrics, enabling clients to understand their true return on advertising spend (ROAS) for every campaign.

 

Watch a video on Cartology Performance Model below to learn more

Success stories

Read about real-life businesses who have trusted in Cartology to drive brand success.

View our case studies below.


Latest News Story

Latest News Story

21 September 2020

Cartology - Woolworths Group’s retail media business - is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores nationwide.

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