NPD launch aisle fin

4 weeks

campaign

21M

impressions

$700K

of sales

shopping-snack

A snacking company was launching a brand extension and came to us to increase awareness and trial of their new product range. In order to achieve this we installed a high impact NEW fin down the aisle in 960 stores.

During the 4 week campaign period we delivered 21m impressions and there was $700k of new products sold in our featured stores.

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