Sampling

750K

reach

9%

trial rate

25%

repeat rate

trolley shopping

A yogurt brand came to us to launch a new range. They wanted to increase awareness amongst category buyers and bring lapsed shoppers back into their brand. We sent a highly targeted email to premium yogurt shoppers.

We reached 750,000 members, drove awareness of the new product amongst 49% who opened and drove trial amongst the 9% of shoppers who went in store to purchase. We also saw a high repeat rate of 25% amongst the trialists.

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