Chobani teamed up with Cartology to impact all yoghurt customers and drive awareness of their total yoghurt range.
- Drive basket penetration
- Drive unit AWoP
Cartology successfully executed an omnichannel campaign over one week in May 2020
- At home - Newspaper ad, online and digital catalogue
- Front of store - Screens
- In aisle - POS
Cartology created an integrated, data-led, marketing solution, spanning multiple media channels across the entire customer journey.