Closest to customers

We truly understand customers and with more than 14m customer relationships through Everyday Rewards, we get brands closest to customers.

We know when and how they shop, their likes and dislikes. We know where to meet them along their path to purchase and why they shop the way they do. Because they are our customers, we can reach them directly in the moments that matter most. Cartology can make our customers your customers too, driving sales overnight and customers over time. 

Why Cartology

We offer what no one else can, a direct connection to millions of our customers, leveraging our unique programs and owned media channels.


Leveraging Woolworths Group assets to communicate with and engage millions of customers during moments that matter.

Continuous learning

We shape our data and insights around your customers, based on their ongoing shopper behaviour.