The science of retail media

Customer behaviour is changing. They have more choices than ever before – both in the way they shop, and how they consume media. 

With all this choice, it’s now harder for marketers to reach audiences at scale and grab their attention. But finally in this fragmented world, we can help bring focus. Retail is no longer just a channel to sell products – it’s now a key component in building brands as well. 

Cartology combines customer insights with retail media, to put customers at the heart of everything we do, to create seamless retail experiences.

By combining our rich customer knowledge with our diverse media channels, we can make sure your products are shown to the right shoppers, in the right place, at exactly the right time. 

Together, we’ll directly connect your brands with our customers at moments that matter.



Why Cartology

We offer what no one else can, a direct connection to millions of our customers, leveraging our unique programs and owned media channels.


Leveraging Woolworths Group assets to communicate with and engage millions of customers during moments that matter.

Continuous learning

We shape our data and insights around your customers, based on their ongoing shopper behaviour.