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Case Studies

Success stories from leading brands who have achieved real customer impact with Retail Media.

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woman in store holding vaseline tube
Woolworths
Vaseline

This campaign launched new Vaseline Gluta-Hya with an aim to recruit Gen-Z customers and drive category growth.

Activia NPD
Woolworths
Activia NPD

This campaign relaunched Activia and re-educated customers, driving sustainable and profitable growth.

Aptamil | image
Woolworths
Aptamil

Leveraging a long-term strategy, Aptamil reversed the brand’s category decline and achieved category leadership with this campaign. 

Banner | image
Woolworths
Mars - Dine

The power of storytelling was at the heart of this omnichannel campaign that highlighted Dine's sustainability, elevating the brand to category leadership.

PlayStation
BIG W
PlayStation

Clear, measurable objectives and outside-the-box thinking delivered immediate sales and long-term customer growth during a competitive retail period.

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Woolworths
Red Bull

The unmissable launch of new Red Bull Berry leveraged high-impact placements and creative formats including high-impact video and POS.

Swisse
Woolworths
Swisse

This campaign aimed to elevate Swisse to the number one online brand in eComm sales and maintain momentum within a highly competitive category.

Digital Screen advertising near Woolworths store
Retail Out of Home
Who Gives A Crap

Always cheeky, purpose-led brand Who Gives A Crap recently rolled out a Retail Out of Home campaign with Hatched and Cartology that proved the power of brand and trade working together.

Retail Out of Home advertising in shopping centre
Retail Out of Home
Boost Mobile

Boost Mobile partnered with Cartology and Perion to launch a nationwide programmatic DOOH campaign built on data-driven targeting, intelligent media planning, and contextual creative delivery.

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Woolworths
Four’N Twenty Takes the Gold

With standout in-store activations and irresistible promotions, Four’N Twenty drove sales, attracted new customers, and built lasting brand loyalty.

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Woolworths
Lynx Fine Fragrance Launch

Disrupting the deodorant category with an affordable, premium fragrance – unmissable for Gen Z and scent connoisseurs alike.

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Woolworths
Mutti Heats Up Winter Cooking

An inspiring, education-focused campaign driving engagement, sales, and product knowledge across Cartology’s omnichannel touchpoints.

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Woolworths
NIVEA Glows with Digital Strategy

Empowering NIVEA’s growth through a pioneering omnichannel strategy and innovative digital solutions

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BIG W
The LEGO Group Holiday Campaign

Understanding the importance of value for gift givers at Christmas, The LEGO Group drive awareness, consideration and purchase at the ultimate gifting moment of the year.

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Woolworths
Thins Serve Up New Onion Rings

Bringing excitement to snacking with Thins’ first-ever Onion Rings, driving trial and winning new customers to the brand.

Women searching BIG W website
BIG W
MCoBeauty | Candyshop

Cartology turned insight into action for MCoBeauty, with an exclusive campaign launch to solidify BIG W as the home of MCoBeauty.

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Retail Out of Home
Tilda Rice Cooks Up a Sales Storm

We teamed up with Tilda Rice to help them utilise local retail centres and Smartlite path-to-purchase proximity to drive sales.

Baby boys crawling isolated on white background
Retail Out of Home
Nappies Campaign utilises Next Level Targeting

A reputable baby care company utilised Cartology's Next Level Targeting method to reach active Nappy Buyers through our Retail out of home screens.

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Woolworths
Purina Cat Give Back

Purina Nestle Petcare, gave back to customers driving loyalty and sustainable growth.

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Woolworths
Who Gives a Crap Brand Launch

Good Goods looked to cartology to launch their profit-for-purpose toilet paper range into Woolworths Supermarkets.

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Woolworths
Sprite Lemon+ Launch

Coca-Cola Europacific Partners challenged Cartology with putting the “fizz” into their new product launch.

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Woolworths
Jarlsberg Month

A truly integrated campaign, driving in-store trial with a category-first sampling mechanic.

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BIG W
Samsung

Cartology turned insight into action for Samsung, with an NPD launch campaign driving awareness and conversion across targeted BIG W customer events. 

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BIG W
Hasbro Transformers

Supporting the release of the Transformers movie and new in-store range, Hasbro encouraged trials amongst BIG W customers.

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BIG W
Huggies | Bub & Me

Excited and delighted customers with an engaging consumer promotion that resonated in a high cost of living environment.

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Woolworths
Wonder Recycling Awards

Turning insight into action to break measurement success records, sell more and boost recycling initiatives.