Boost Mobile
Boost Mobile partnered with Cartology and Perion to launch a nationwide programmatic DOOH campaign built on data-driven targeting, intelligent media planning, and contextual creative delivery.
total impressions Australia-wide
impressions contribued by Cartology
uplift in purchase intent
Campaign Background and Objectives
Boost Mobile aimed to raise brand and product awareness by showcasing its full Telstra Prepaid Mobile Network coverage at a competitive value. Activated across more than 4,000 screens nationwide, postcode targeting focused on areas near supermarkets and key retail outlets where consumers could conveniently purchase Boost Mobile SIM cards.
With network coverage being a key decision driver for consumers in choosing a telco provider, the campaign focused on communicating reliability and reaching a nationwide audience.
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The strategy was designed to reach consumers at key decision-making moments, while minimising media wastage and maximising relevance across every screen.
To achieve its objectives, Boost Mobile partnered with Perion to launch a nationwide programmatic DOOH campaign built on data-driven targeting, intelligent media planning, and contextual creative delivery.
Solutions and Results
Activated across more than 4,000 screens nationwide, postcode targeting focused on areas near supermarkets and key retail outlets where consumers could conveniently purchase Boost Mobile SIM cards.
The campaign generated a total of 25.8 million impressions, with Cartology contributing 11.6 million of those. The resulting +480% uplift in purchase intent perfectly illustrates how data-driven DOOH can transform awareness into measurable action.
A Brand Lift Study, conducted in collaboration with HappyDemics, concluded:
- +15% increase in brand attribution
- +80% growth in brand familiarity
- +97% increase in purchase consideration
- +480% uplift in purchase intent
By combining national scale with pinpoint targeting and cross-channel reinforcement, Boost Mobile demonstrated the effectiveness of Perion’s programmatic DOOH in driving awareness, engagement, and intent across a competitive telco market.
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