News

Keep up to date with retail media, thought leadership and the latest news from Cartology.

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Announcements
08 October 2024
The biggest names in FMCG and Everyday Needs shortlisted for Cartology’s 2024 Campaign of the Year Awards

Cartology’s 2024 Campaign of the Year Awards are back this November, celebrating the most effective use of Retail Media across Woolworths Supermarkets and BIG W.

Announcements
02 October 2024
Cartology has appointed Media Tonic for exclusive Retail Out of Home representation across WA and SA agency partners

Media Tonic, co-founded by leading Perth media sales veteran, Mark Treasure, will exclusively represent Cartology’s Retail Out of Home network across Western Australian and South Australian partners.

Announcements
06 August 2024
Cartology renews Retail Out of Home partnership with Mirvac, extending into Sydney’s prominent Broadway Centre for the first time.

Cartology announces the successful renewal of their long term Retail Out of Home partnership with Mirvac, including the significant addition of the outstanding Broadway Centre for the first time.

Announcements
29 July 2024
Tony Prentice appointed as Director of Client Partnerships and Sales

Cartology strengthens its sales team with the appointment of Tony Prentice as Director of Client Partnerships and Sales

Announcements
16 July 2024
Cartology bolsters targeting and measurement proposition, partnering with CommBank iQ

We have teamed up with CommBank iQ to supercharge our non-FMCG campaign targeting and measurement across our retail out of home network. 

Announcements
04 July 2024
Cartology drives brandformance with Homepage Brand Video

Cartology drives brandformance with growth of online retail media solutions for brands

 

Thought Leadership
27 May 2024
Out of Home is good. Retail Out of Home is Better.

How Cartology is building Australia’s largest and most effective retail out of home network for brands. By Martin Wood, General Manager, Agency Partnerships and Sales, Cartology.

Announcements
26 May 2024
Cartology’s retail out of home rollout underway as Australia’s largest Shopping Centre, Chadstone, install nears completion
Thought Leadership
04 March 2024
Retailer platforms reaching more consumers than most Australian publishers

By Nancy Veart

Thought Leadership
29 January 2024
Retail Media: Delivering enhanced targeting for brands and better experiences for customers
Thought Leadership
13 December 2023
Mediaweek’s A to Z of 2023: R is for Retail Media
Announcements
11 December 2023
Cartology grows its digital screen footprint across Australia with new Vicinity Centres Partnership
Announcements
20 November 2023
Cartology Campaign of the Year Award Winners

Winners revealed! Coca-Cola Europacific Partners, Nestlé, Peters and Vittoria Food & Beverage take out a win at Cartology’s Campaign of the Year Awards.

 

Announcements
28 September 2023
Cartology announces expansion of Campaign of the Year Awards with a line-up of FMCG leaders shortlisted

Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.

Announcements
25 September 2023
Cartology partners with Haben for large format retail out of home portfolio

Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres.

Announcements
11 September 2023
Cartology digitises the in-store experience

In a move to get brands closest to customers, Cartology has announced the evolution of the in-store shopping experience powered by digital transformation.

Insights
17 August 2023
The value equation; relationships, data and customer experience

Retail media is a phenomenon garnering serious momentum. Retail media in five years has achieved what social and search took 11-14 years to deliver; 30bn ad revenue globally. So what does it take to be a true retail media provider and what opportunity does this provide for brands?

Announcements
15 August 2023
Bringing smarts of retail media to retail out of home

The customer journey is becoming increasingly nuanced, challenging brands and agencies to effectively target Customers through a deep understanding of where and how they choose to shop.

Announcements
31 July 2023
Cartology: Closest to customers

Cartology has today announced its new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.

Announcements
23 July 2023
Cartology appoint Ebonie Newman as Group Lead - Channel Planning and Solutions

Cartology has today announced the appointment of Ebonie Newman as Group Lead - Channel Planning and Solutions.

Announcements
21 March 2023
Retail media rising

The evolution of retail media is a hot topic for marketers and media pundits as its rise signals an evolving shift in the customer’s shopping experience.

Announcements
30 January 2023
Hoppy Feaster: Customers are cracking on with their Easter planning

Easter is just around the corner and the egg-citement is building! Australians love a long weekend and Easter is a favourite, spanning four days to make it our longest official national holiday.

Announcements
17 January 2023
Cartology launches Metro

Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.