Cartology extends Retail Out of Home partnership with Region Group

Cartology extends Retail Out of Home partnership with Region Group

Long term partners Cartology and Region Group have announced the extension of their partnership for Retail Out of Home representation across its portfolio of over 77 centres nationwide. 

As part of this renewed agreement, Cartology will continue to install, manage and operate their extensive digital screen network in Region centres, which includes the addition of 26 new small-format screens. These new screens bring Cartology’s total small format Retail Out of Home presence in Region Group centres to over 320. 

The Region portfolio, encompassing over 2,000 specialty tenants and anchored by key retailers including Woolworths and Coles, provides a powerful platform for brands to connect with regional and metro based shoppers across Australia. This partnership underscores Cartology’s ongoing commitment to delivering unparalleled, customer-centric media solutions in the Retail Out of Home space. 

“We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide.” said Cartology’s Head of Commercial Partnerships (ROOH) Greg Power. “Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength-to- strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, everyday.”

Region Group’s Partnerships Manager, Mircina Mayas said, "Our long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences. Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia."

The announcement follows Cartology’s partnership extension with Haben into Westpoint Shopping Centre.