Meet Greg Power, our Head of Commercial Partnerships (ROOH)

What excites you most about leading the Commercial Partnerships team?

We have a highly experienced and passionate team operating in an exciting space with ample opportunity. The commercial partnerships landscape is evolving rapidly, and our team is committed to building valuable, strategic relationships that not only support our partners’ goals but also push the boundaries of what’s possible in Retail Media.

I’m particularly excited to drive a culture of innovation, where we proactively identify opportunities, leverage data-driven insights, and work collaboratively to create solutions that deliver meaningful impact. Leading a team with such expertise and dedication is a privilege, and I look forward to helping them continue to thrive and grow.

What's your vision for the future of commercial partnerships at Cartology?

We are a growth minded business so I want to continue to see us innovate in Retail Out of Home to maintain a best in class solution for clients and of course, continue to add value back to our partnerships.

You recently attended Malls of the Future - what were your key takeaways?

• Energy and sustainability: There is a strong and shared sustainability agenda with a growing emphasis on transforming retail spaces to contribute to and meet broader sustainability goals.

• Data: The growing depth and breadth of available data will continue to play a significant role. From informing retail tenancy mix decisions to enabling partners to anticipate customer behaviour more accurately, partners are placing a heightened focus on understanding customers and opportunities through insight.

• Neighbourhood centres still flourishing: Post-COVID hybrid working arrangements continue to support local area shopping centres. Consumers are increasingly valuing convenience and community, which positions neighbourhood centres as vital retail destinations.

• Immersive experiences: Human touch and appreciation for physical spaces remains essential. We can expect to see more brand-supported, digital, immersive environments in larger centres as retail property groups and brands seek innovative ways to connect with and attract customers. These experiences not only drive foot traffic but also create deeper emotional connections between brands and consumers.

Can you share one key lesson from your career that you'll bring to this new role?

Never underestimate the value of active listening. It's invariably where the answers are hiding.