Background

To support the launch of Glad’s brand new range of Green ’50% Ocean Recycled Plastic Kitchen Tidy Liners’, Glad ran dynamic, animated creative across Shopper retail screens.

Solution

To drive awareness, the campaign creative featured a dynamic counter that showcased how many plastic bottles Glad have saved from entering the ocean. The campaign leveraged dynamic, animated creative to boost awareness, drive consideration and raise purchase intent.

Campaign performance

Campaign exposure resulted in uplifts across all brand funnel metrics, with both consideration and purchase intent posting double-digit % uplift. Respondents exposed to the dynamic creative execution also showed incremental uplift when compared to those exposed to the standard animated creative.