Hyundai were looking to create brand awareness and be able to educate and direct customers to their closest Hyundai location through the power of retail out of home. Using Shoppers audience targeting tool, we mapped out Hyundai dealership locations within a <5km radius to the centre location for effective creative messaging.
A dynamic feed was incorporated population over 130 creative executions with the name of the nearest Hyundai dealership, address and proximity from the centre.
Targeting 144 metro and regional centres nationally.
130 individual pieces of localised creative were developed