Nando’s range of PERi-PERi sauces and spice rubs let home cooks splash, drizzle and spice up their meals with the Nando’s take-away flavours they love at home and there was a new product range to launch.
The Nando’s range has expanded, so inspiring usage and attracting new customers while growing Nando’s existing customer base was key for a successful campaign.
To realise this ambition, cartology developed a content-led omnichannel solution that would fuel discovery, provide mealtime inspiration and drive conversion.
Informing and inspiring content in Fresh Magazine and social fuelled awareness & discovery, with content adapted for digital screens at the front of stores triggering top of mind awareness and driving traffic to the aisle as customers entered the store environment.
Nando’s Cartology campaign proved Woolworths shoppers’ have a zest for flavour, with amaZING results!
“This content-led through-the-line campaign allowed us to bring the Nando’s brand to life for existing and new Woolworths customers. We targeted customers pre-shop with inspiring recipe content - this ensured the Nando’s brand was top of mind for shoppers once in-store, which is reflected in the sales uplift we saw over the campaign period.”
Laurence Morris. Managing Director, Nando’s Peri-Peri Australia