Cartology partners with BIG W to launch enhanced retail media proposition

29 June 2022

From July 1, Cartology will be the exclusive retail media partner for BIG W, launching an expanded retail media proposition to connect brands to customers across BIG W’s in-store and digital touchpoints. 

Cartology, Woolworths Groups’ retail media business, works with brands to provide customers with relevant content to engage and inspire through their shopping experience.

With 176 stores and 18 million monthly visits to, working with Cartology will provide brands with new ways to reach real customers on their omnichannel customer journey.

Mike Tyquin, Managing Director Cartology said: "It's no secret that retail media is a growing industry. BIG W is a much loved brand for Aussie families and our partnership is an important step in expanding our Everyday Needs proposition to enable brands to connect with those BIG W customers. With Cartology, brands have a unique opportunity to reach their customers with unrivalled retail media touchpoints to inform, inspire and drive purchase across one of Australia’s most trusted brands - BIG W.”

“For our clients, the partnership will unlock new products, new capabilities, deeper customer understanding and more impactful solutions to deliver real customer impact and help brands grow."

To help bring this new proposition to life, Sophie Hicks Lloyd has been appointed as Head of Client Partnerships and Sales - BIG W. Sophie joins Cartology from Network 10 where she spent almost six years, most recently as Digital Sales Director. Sophie will lead the launch of Cartology’s BIG W proposition with clients. 

BIG W’s Commercial Director, Amanda Lunn says “BIG W’s partnership with Cartology marks a key moment for our business and partners. It not only provides us with exciting new opportunities to elevate the brands Aussie families know and love, but also creates an easier shopping experience by connecting our brands and customers. We’re excited to work closely with the team at Cartology to make a real difference for families as BIG W becomes famous for our family favourites in apparel, all things baby and kids, celebrating family moments and everything home.  We also look forward to elevating further some of our key events including Toy Mania and Easter.

Cartology’s BIG W product offering will include a new front of store digital screen network, expanded In-store point of sale products and digital advertising across The products are expected to be in market by September 2022.

Cartology is one of Australia’s leading retail media businesses. It provides targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With more than 2m transactions in BIG W stores weekly and 4.2 million visits to every week, brands can reach customers in the moments that matter most. 

For media enquiries, please contact Woolworths Group Media at

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