Win the Season
From Click Frenzy to Black Friday and Christmas, it’s the biggest season of retail spending, and Cartology's here to help your brand win the season.
We can help you prime shoppers pre-purchase with Retail out of Home, build top-of-mind awareness when customers are actively seeking gifting and mealtime inspiration, and convert at the shelf when purchase decisions are made.
Prime, inspire & acquire with Cartology
Prime customers
Retail OOH provides inspiration in contextually relevant environments, guiding shoppers along the journey and driving real results for brands over retail’s golden quarter.
We know that:
Shopping centres are drive research and discovery
90% of shoppers don’t have a specific brand in mind when Christmas shopping.
The season delivers more shoppers, spending more time and money in Cartology centres
+11% visits and +43% increase in transactions (Nov/Dec vs avg Jan-Oct).
Across key gifting categories, most purchases are happening in-centre
Key gifting categories experienced +65% growth (Nov/Dec), with almost 3 in 4 transactions occurring in- store.
Inspire customers
Customers are actively planning for the Christmas season, seeking inspiration for their Christmas gifts and meal solutions for under the tree and on their celebration table.
Customers are planning earlier than ever before, looking to our digital platforms to help them build their gift list and engaging with content to build their celebration menu.
We know that:
Planning commences early in the season!
48% of Woolworths customers begin their Christmas grocery shop from November to early December.
Christmas meal inspiration starts at Woolworths.com.au
+30% increase in recipe feature use in the 7 weeks leading up to Christmas.
BIG W Customers look to be inspired on the shopping journey
53% of BIG W customers are looking for inspiration on what to buy.
Acquire customers
Christmas presents a critical opportunity for brands to acquire new customers, when they are shopping more frequently and spending more during this period.
Cartology can help your brand leverage our omnichannel Retail Media ecosystem to amplify promotions, communicate offers and prioritise product USPs to maximise conversion in BIG W and Woolworths.
We know that:
More visits and eCom transactions on bigw.com.au
+63% visits to bigw.com.au (Nov/Dec 24 vs yearly avg)
+104% eCom sales (Nov/Dec 24 vs. pre-period).
More visits and eCom transactions on Woolworths.com.au
+14% visits to Woolworths.com.au (Nov/Dec 24 vs yearly avg)
+18% eCom sales (Nov/Dec 24 vs. pre-period).
Closest to customers in the season of spending!
From sofa to shelf, Cartology can take your brand closest to customers as they search, seek inspiration, plan and buy across the biggest period of retail spending.
From priming customers when they browse shopping centres to capturing attention in-store across Woolworths and BIG W, Cartology’s Retail Media ecosystem can help your brand be seen, considered and chosen.
Ready to win the season? Contact your Cartology representative for more information.
75m shoppers
Across November and December 2024.
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10m weekly customers
Online and In-store during the seven weeks prior to Christmas.
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19.4m transactions
Online and In-store during the seven weeks prior to Christmas
Source: Vicinity Research and Insights (June 2024), Roy Morgan Research (March 2024) Projected reach P18+ within 5-10km of Cartology Retail OOH catchment area), rolling 12 month average. Cartology Christmas Shopper Study (May 2024, n=1,007.Source: CommBank iQ (May 2024), Discretionary Retail Spending, by Category (Nov/Dec 2023). Woolworths; transaction data, 01/01/2023-31/12-2023 vs 07/11/2023-26/12/2023 and 01/01/2023-31/12/2023 vs. 01/01/2022-31/12/2022, Adobe Analytics 01/01/2023-31/12/2023. BIG W transaction data, 07/11/2024 - 25/12/2024