Cartology has been set up to ensure our supplier partners are better able to communicate and engage with customers along the path to purchase. We will ensure new and existing customers are being engaged with more timely offers and content from our suppliers via the Woolworths Group’s owned media assets.
“At Woolworths, we know in order to continue to grow our business in the future, we need to better connect our customers in a relevant and engaging way with our brands and the products we sell.
“We’ve been watching closely how other large-scale retail businesses internationally are better engaging customers along the path to purchase. Many are now leveraging new digital and data technologies to become major media businesses in their own right.
“In Australia, we are well placed to provide a platform for our suppliers to engage potential customers with close to a billion searches to our websites for food and drinks in the past year alone. We also know our suppliers are looking for simplified ways to engage with customers.”
- Brad Banducci, Woolworths Group CEO
