Meet the team

Mike joined The Woolworths Group as Managing Director of Cartology in April 2019, following more than 25 years experience in the media and advertising industry.

During his career, Mike has held multiple executive roles leading large scale media businesses in Australia, New Zealand and South East Asia, including CEO of the Australian and New Zealand business EYE (Network TEN's out of home media business sold to oOh!media in late 2012) and most recently, CEO of HT&E’s out of home media division, Adshel.

Mike has been a pioneer in digital and data in the out of home industry, serving on industry boards including the Outdoor Media Association (OMA) and MOVE.

Celine is an experienced strategist, with a background in retail, investment, M&A and media, most recently having worked in roles across Woolworths Group, WooliesX and now Cartology.

Celine brings a wealth of experience and knowledge to Cartology’s Leadership Team, developing and executing strategic initiatives that drive business growth and transformation.

Having been part of the Woolworths Group for over 20 years, Reza joined Cartology in January 2022 as Head of Finance from Woolworths ecosystem business WooliesX.

Reza is an experienced and commercially-focussed leader within Cartology’s Leadership Team. He brings a wealth of knowledge and experience from roles across Woolworths Supermarkets, Woolworths Group and most recently WooliesX where he was the finance lead for the eCommerce business.

Reza is a member of CPA Australia - one of the world’s largest accounting bodies connecting more than 168,000 members across 100 countries. Being a CPA indicates a soundness in depth, breadth and quality of accountancy knowledge.

Tony joined Cartology with over 25 years of experience across digital and out of home working across APN Outdoor (now JCDecaux), News Digital Media, News Corp Australia and most recently as Chief Revenue Officer at Mamamia. 

Tony brings expertise in commercial and sales strategy and data-driven decision making into the business.With his extensive experience, he leads the Client Partnerships, Agency Sales, BIG W Sales and Client Strategy teams, strategically connecting our end to end proposition for clients.

Zoe is an accomplished HR professional with over 20 years of generalist experience across the media and retail industries. Zoe was instrumental in the setup of the Cartology business from its inception in 2019 and has a track record of delivering successful people outcomes through a wide range of specialised HR areas to support business strategies. Her areas of expertise span organisational design and development, talent acquisition, recruitment, learning and development, change management and performance and reward. Driven by the desire to improve operational and commercial effectiveness whilst enhancing team experience, the wellbeing of team members is always at the forefront of Zoe’s mind.