Led by Mike Tyquin the Cartology leadership team brings together a wide range of experience from the media industry as well as a deep understanding of the retail environment.
Mike joined Woolworths Group as Managing Director of Cartology in April 2019 following more than 25 years experience in the media and advertising industry.
During his career, Mike has held multiple executive roles leading large scale media businesses in Australia, New Zealand and South East Asia, including CEO of the Australian and New Zealand business at EYE (Network TEN's out of home media business sold to oOH! Media in late 2012) and most recently was the CEO of HT&E’s outdoor media division, Adshel.
Mike has been a pioneer in digital & data in the OOH industry and he also served on industry boards including the Outdoor Media Association and MOVE.
Having worked across multiple marketing disciplines and industries, Jodie brings over 20 years' marketing and media experience to Cartology. Jodie has built her career working across global organisations such as Diageo, McDonalds and Blackmores; and in media at Australian Radio Network, Adshel and oOh!media.
She is most excited about bringing her brand and client-side knowledge together with her media expertise, to ensure Cartology delivers great solutions for brands. Authenticity and curiosity are two things she values highly.
Mark joined Cartology in July 2019 as the Director of Client Partnerships and Sales. At Cartology, the Woolworths Group’s retail media business, Mark is responsible for providing partners with successful brand and sales results across the supermarkets national screen network, as well as offering clients the opportunity to engage Woolworths’ customers via various digital and social media channels.
Mark has over 18 years experience in Sales and Partnerships. Most recently and prior to his appointment at Cartology, Mark was the Commercial Director at eBay Australia and held multiple senior leadership roles at eBay, where he worked for over 7 years.
Prior to Mark’s experience at eBay, he also held roles at PayPal, MasterCard, Travelex and Optus.
James is a commercially focused finance professional with 18 years experience working across Media, Public Relations, Advertising, Digital Technology and Professional Services industries.
He began his career in print production and advertising before turning his hand to finance and professional services. He has held numerous Head of Finance roles across global advertising and media networks and helped establish several new ventures within these organisations.
James has played a key role in establishing Cartology since its inception, establishing the finance team, developing key stakeholder relationships and building the financial processes, procedures and reporting framework.
James has a passion for developing young talent and supporting diversity and inclusion.
Zoe is an accomplished HR professional with over 20 years of generalist experience across the Media and Retail industries. Driven by the desire to improve operational and commercial effectiveness whilst enhancing the team experience, the wellbeing of her teams is also always at the forefront of her mind.
Zoe was instrumental in the set up of the Cartology business from its inception and has a track record of delivering successful people outcomes through a wide range of specialised HR areas to support business strategies. Her areas of expertise span Organisational Development, Recruitment, L&D, Change Management and Performance and Reward.