Grounded in rich Woolworths insights, General Mills tackled light buyer leakage by meeting customers where meal planning actually happens. Through close collaboration across Cartology, Woolworths, and brand teams, the Mex It Simple activation systematically intercepted dinner decisions outside the traditional Mexican aisle. Linking high-impact magazine storytelling with strategic fresh meat department media and digital search, the full-funnel strategy effortlessly guided customers from inspiration to basket addition—generating a +35% lift in average weekly sales, +49% eCommerce growth, and recruiting 52,400 new-to-brand customers.

Swisse delivered a masterclass in product relaunch and creative execution, transforming the retail environment to make Little Swisse Gummies impossible to miss. Grounded in parent insights around taste and immunity need states, Swisse connected cross-category digital targeting with dynamic screens creative and sensorial 'Parent Pit-Stop' smoothie sampling bars. This full-funnel activation effortlessly guided parents from initial consideration to shelf trial, driving a +23% surge in in-store sales and recruiting 13,600 new-to-brand customers.