Energizer Powers Up
How do you turn an everyday essential into a seasonal standout? We partnered with Energizer to dominate the high-traffic Christmas period, and the results were electric.
New-to-brand uplift driven by Aisle Entry Screen Network
Sales uplift driven by Aisle Entry Screen Network
Customer uplift driven by Aisle Entry Screen Network
Campaign Background and Objectives
As a key period for the category, Energizer® looked to own the high-traffic Christmas window by amplifying their seasonal promotional offers to drive visibility and brand efficacy. The campaign aimed to cement Energizer as the top-of-mind choice for holiday power needs while actively recruiting new-to-brand (NTB) customers into the category.
Objectives
#1 Customer Acquisition: Leverage high-visibility touch points to drive NTB shoppers into the battery category.
#2 Strategic Promo Amplification: Build awareness of promotional offers during the critical pre-Christmas shopping weeks.
Highlighting product benefits delivers a 47% uplift in campaign performane. (IAB, 2025)
Prompting customers in-store at key seasonal times can make planned categories (such as batteries) work even harder.
Solutions and Results
From toys to torches, batteries are a holiday essential, but the goal wasn't just loyalists, it was to recruit New-to-Brand (NTB) customers and make Energizer top-of-mind for their holiday power needs.
Together with Energizer, we deployed an always-on omnichannel strategy that dominated the digital and physical path-to-purchase during the festive season. Targeted online displays and SEO-optimised branded shops captured high-intent search traffic. In-store, an impactful Aisle Entry Screen network partnership successfully disrupted routine shopping patterns, funneling both loyal and new customers into the aisle when it mattered most.
Results:
The combination of digital reach and physical disruption supercharged brand growth.
+18.5% NTB (New-to-brand) Uplift* driven by Aisle Entry Screen Network *isolated uplift calculated by comparing test v control stores across campaign period
+8.5% Sales Uplift* driven by Aisle Entry Screen Network
+7.0% Customer Uplift* driven by Aisle Entry Screen Network
The integration of high-reach digital assets with innovative in-store media created a powerful conversion funnel. This combination successfully disrupted routine shopping behaviours, effectively funnelling both loyal and NTB customers into the aisle to capitalise on the holiday demand.
