Get to Know Brett Grebert

Meet Brett, Cartology’s GM of Marketing for Australia and New Zealand. With over 30 years experience in FMCG, Brett shares the key moments that have shaped his career, the words of wisdom he lives by and the go-to ingredient that’s always in his fridge.

Tell us a bit about yourself, your role and your first month at Cartology? Has anything taken you by surprise?

I’m surprised that I’m now at the stage of my career where I see myself described as “seasoned”! That said, I’m joining Cartology with over 30 years experience in marketing, sales and general management primarily in FMCG in Australia and also a period in the UK. 

My first month at Cartology has been both a whirlwind and exciting. There are strong parallels having worked client-side, but also much to learn from a new environment. Cartology’s investment in tech and effectiveness has really impressed me, as has the pioneering spirit of the team to break new ground. 

What was a pivotal moment or key experience in your career that's profoundly shaped how you're going to approach your current role?

My time as the Sales and Marketing Director in a B2B bakery business really highlighted to me the need to harness “two ears, one mouth”. As I step into my role at Cartology, being in-market and taking the time to genuinely understand the needs of our clients and the opportunities to create shared value will be fundamental to our success. 

What specifically about your work here, or the opportunities in front of us, gets you genuinely excited to come in every day?

The fact that Retail Media is growing and evolving rapidly is hugely exciting, especially as Cartology is at the forefront of that growth. As is being  part of a business and industry that is learning by doing, leveraging real customer insights, an enormous transaction and loyalty base and closed loop reporting. It’s also great to be working with a smart bunch of people, both within Cartology and across our client base. 

Looking at our business, what's one area where you see immense untapped potential for growth or improvement?

I see great potential in better understanding the needs of CMOs and their agency partners. We have an opportunity to better collaborate to provide end to end solutions that create shared value and help their brands grow.

What’s one trend you’re keeping a close eye on?

Agentic commerce is evolving rapidly and has reached the point where it’s now mainstream in markets such as the US and EU.  It’s clearly a space we need to be at the forefront of, keeping across how it’s changing the shape of retail and the customer experience.  

What's the best career advice you've received?

The greatest learnings are found on the edge of one’s comfort zone. With that in mind, take the opportunity to step into the unknown. That is where true growth and potential is found. 

What’s your one, non-negotiable item in your shopping basket each week?

I would say our go-to has to be eggs. As a married father of three kids aged 17-21, we can’t seem to get enough protein into the house. A 12 pack seems to only last 24 hours!