News

Cartology bolsters targeting and measurement proposition, partnering with CommBank iQ

We have teamed up with CommBank iQ to supercharge our non-FMCG campaign targeting and measurement across our retail out of home network.

Out of Home is good. Retail Out of Home is Better.

How Cartology is building Australia’s largest and most effective retail out of home network for brands. By Martin Wood, General Manager, Agency Partnerships and Sales, Cartology.

Cartology’s retail out of home rollout underway as Australia’s largest Shopping Centre, Chadstone, install nears completion

Retailer platforms reaching more consumers than most Australian publishers

By Nancy Veart

Retail Media: Delivering enhanced targeting for brands and better experiences for customers

Mediaweek’s A to Z of 2023: R is for Retail Media

Cartology grows its digital screen footprint across Australia with new Vicinity Centres Partnership

Cartology Campaign of the Year Award Winners

Winners revealed! Coca-Cola Europacific Partners, Nestlé, Peters and Vittoria Food & Beverage take out a win at Cartology’s Campaign of the Year Awards.

Cartology announces expansion of Campaign of the Year Awards with a line-up of FMCG leaders shortlisted

Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.

Cartology partners with Haben for large format retail out of home portfolio

Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres.

Cartology digitises the in-store experience

In a move to get brands closest to customers, Cartology has announced the evolution of the in-store shopping experience powered by digital transformation.

The value equation; relationships, data and customer experience

Retail media is a phenomenon garnering serious momentum. Retail media in five years has achieved what social and search took 11-14 years to deliver; 30bn ad revenue globally. So what does it take to be a true retail media provider and what opportunity does this provide for brands?

Bringing smarts of retail media to retail out of home

The customer journey is becoming increasingly nuanced, challenging brands and agencies to effectively target Customers through a deep understanding of where and how they choose to shop.

Cartology: Closest to customers

Cartology has today announced its new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.

Cartology appoint Ebonie Newman as Group Lead - Channel Planning and Solutions

Cartology has today announced the appointment of Ebonie Newman as Group Lead - Channel Planning and Solutions.

Retail media rising

The evolution of retail media is a hot topic for marketers and media pundits as its rise signals an evolving shift in the customer’s shopping experience.

Hoppy Feaster: Customers are cracking on with their Easter planning

Easter is just around the corner and the egg-citement is building! Australians love a long weekend and Easter is a favourite, spanning four days to make it our longest official national holiday.

Cartology launches Metro

Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.