22 November 2023
Winners revealed! Coca-Cola Europacific Partners, Nestlé, Peters and Vittoria Food & Beverage take out a win at Cartology’s Campaign of the Year Awards.
29 September 2023
Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.
26 September 2023
Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres.
12 September 2023
In a move to get brands closest to customers, Cartology has announced the evolution of the in-store shopping experience powered by digital transformation.
4 September 2023
Cartology has appointed REA Group’s Paul Bates in the newly created role of General Manager - Agency Sales, leading the national agency sales team.
18 August 2023
Retail media is a phenomenon garnering serious momentum. Retail media in five years has achieved what social and search took 11-14 years to deliver; 30bn ad revenue globally. So what does it take to be a true retail media provider and what opportunity does this provide for brands?
16 August 2023
The customer journey is becoming increasingly nuanced, challenging brands and agencies to effectively target Customers through a deep understanding of where and how they choose to shop.
1 August 2023
Cartology has today announced its new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.
24 July 2023
Cartology has today announced the appointment of Ebonie Newman as Group Lead - Channel Planning and Solutions.
22 March 2023
The evolution of retail media is a hot topic for marketers and media pundits as its rise signals an evolving shift in the customer’s shopping experience.
31 January 2023
Easter is just around the corner and the egg-citement is building! Australians love a long weekend and Easter is a favourite, spanning four days to make it our longest official national holiday.
18 January 2023
Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.
14 December 2022
It’s been a big year at Cartology and one we are reflecting on with enormous gratitude to our people and partners for all that we’ve achieved together. Before we de-cart, let’s take a look back at 2022.
9 December 2022
Eight weeks into his new role, Cartology’s Director of Client Partnerships and Sales Robbie Hills reflects on what he’s learned so far in the rapidly evolving new media landscape.
2 December 2022
Wonder Recycling Rewards awarded Cartology’s Campaign of the Year
24 November 2022
Cartology knows what customers are looking for.
4 October 2022
‘Some of the strongest results we’ve seen’: A marketers view on retail media as Nestle’s Purina makes major gains.
15 August 2022
Retail media growth and the secret sauce: Nando's sees 27% sales uplift, 70% new customers in Cartology omnichannel retail campaign with Fresh Magazine, social, front of store screens and more.
2 August 2022
Cartology has appointed Robbie Hills as Director - Sales and Client Partnerships to lead the business’ commercial function.
29 June 2022
From July 1, Cartology will be the exclusive retail media partner for BIG W, launching an expanded retail media proposition to connect brands to customers across BIG W’s in-store and digital touchpoints.
29 March 2022
Omnichannel, the new retail media frontier: Reckitt's Dettol sales surge 200%, showing FMCG marketers how to clean up; while marketing teams structure for e-commerce.
8 February 2022
Easter’s coming and we’re egg-cited! It’s one of our customers’ favourite holidays, with 64% saying Easter is an important time to spend with family.
8 February 2022
This month we bring you a fresh perspective on 2022, from Rolando Schirato, Food and Beverage Managing Director at Vittoria and Julia Clark, Demand General Manager at Chobani.
8 February 2022
In the rapidly evolving digital landscape, the focus on reaching customers where and how they choose to shop continues to grow, says Mark Mansour.
8 February 2022
Martin Wood is creating stronger partnerships with a strategic approach for Cartology. Let’s get to know him.
8 February 2022
Help customers embrace their love of the season with Cartology and Youtube.
17 December 2021
To say that 2021 was a year of change would be an understatement. The impact of the pandemic has been transformative as brands, companies and customers alike have had to adapt, re-adapt and re-adapt again.
8 December 2021
Australia’s grocery buyers have changed how they buy, and they expect brands to find them at every touchpoint: Here’s what every FMCG marketer needs to know.
3 December 2021
Dettol scores gong for top retail media campaign from Cartology for Cricket Australia activation.
16 November 2021
Cartology, the retail media business of Woolworths Group, has today launched the Cartology Customer Playbook, a first of its kind post-pandemic guide for Australian FMCG marketers.
9 September 2021
Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide a highly efficient platform for FMCG brands to connect with customers throughout the shopper journey.
9 July 2021
Consumer goods company Procter & Gamble has experienced monumental customer change in the past year, with digital being the inflection point. It has seen P&G reinvent its brand advertising, media channels, and content platforms to reach mass audiences with targeted precision – and has made customer centricity even more critical.
30 June 2021
Woolworths has seen the COVID pandemic accelerate and concentrate a number of trends in shopper behaviour. Woolworths CMO Andrew Hicks spoke to Cartology MD Mike Tyquin about how a customer centric mindset and timely adaptation to shopper behaviour can help brands stay ahead of the rapidly evolving customer landscape – and it’s the small things that make a big difference.
22 June 2021
It is no understatement to say that Australians have fundamentally changed their shopping behaviour over the past twelve months. Woolworths Group’s media business, Cartology partnered with FMCG research consultancy Advantage Group to survey 40 of Australia’s FMCG leaders on their view of the evolving landscape of customer needs and engagement.
7 May 2021
We speak to Mike Tyquin, Cartology’s Managing Director, to discuss the evolution of Cartology and how it responds to the changing retail and media landscape in Australia and New Zealand.
7 March 2021
Cartology, the retail media business of Woolworths Group, has launched new targeting and integration products underpinned by a new inhouse activation capability which extends to media channels outside Woolworths’ own ecosystem.
2 February 2021
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.
10 November 2020
Cartology - the Woolworths Group’s retail media business - is expanding its offering to provide enhanced personalisation opportunities, audience activation and advanced attribution to its clients.
10 November 2020
This week we hosted our first virtual event, "Cartology gets customers". Our objective was to inform, excite and engage our audience and announce some exciting new developments launching in 2021.
29 October 2020
Cartology - Woolworths Group’s retail media business - has announced a new addition to its leadership team with Chris Rutten taking on the role of Director of Operations from next month.
21 September 2020
Cartology - Woolworths Group’s retail media business - is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores nationwide.
18 August 2020
Cartology, the retail media business of Woolworths Group, has announced it will officially launch a specific offer to agencies and brand marketers from October 2020.
7 August 2020
Cartology has appointed Nancy Veart to the newly created role of head of client partnerships and sales, responsible for expanding the capabilities of Cartology’s offering and building a high-performance strategic sales culture.
27 May 2020
In the 12 months since joining Woolworths' in-house media unit, Cartology, MD Mike Tyquin says it's ready to prove the value of retail media.
8 May 2020
Woolworths’ media business, Cartology, is bolstering its team with four new senior appointments, as it looks to the future of digital engagement in a post-pandemic world.
29 January 2020
The Lion King case study is now available, showcasing the success of the campaign through analysis from the Cartology Performance Model.
10 September 2019
Survey results are in! Fresh Magazine retains title of Australia’s most read magazine, whilst hitting a new milestone of over 5 million readers!
22 August 2019
Since the launch of Cartology numerous news outlets have published articles. Here are a selection for you in case you missed them AdNews, Inside Retail, CMO, The Australian, and B&T.
23 July 2019
Woolworths Group CEO, Brad Banducci and Cartology Managing Director, Mike Tyquin hosted over 500 leading partners at a breakfast launch event in Sydney to unveil the new retail media business, its industry leading innovations and what this means to better connect customers to the brands they love to shop.
19 March 2019
Woolworths Group announced that ‘Cartology’ will be launched as a standalone media business incorporating Media Hub, TMS & Quantium.
