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Latest news from Cartology

Every bunny loves Easter

8 February 2022

Easter’s coming and we’re egg-cited! It’s one of our customers’ favourite holidays, with 64% saying Easter is an important time to spend with family.

 

 

Latest news from Cartology

2022 with Chobani and Vittoria

8 February 2022

This month we bring you a fresh perspective on 2022, from Rolando Schirato, Food and Beverage Managing Director at Vittoria and Julia Clark, Demand General Manager at Chobani.

 

 

Latest news from Cartology

Eyes on 2022

8 February 2022

In the rapidly evolving digital landscape, the focus on reaching customers where and how they choose to shop continues to grow, says Mark Mansour.

 

 

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Get to know Martin Wood

8 February 2022

Martin Wood is creating stronger partnerships with a strategic approach for Cartology. Let’s get to know him. 

 

 

Latest news from Cartology

Stay witched on this Summer with Youtube

8 February 2022

Help customers embrace their love of the season with Cartology and Youtube.

 

 

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The year that was | Cartology 2021 wrap-up

17 December 2021

To say that 2021 was a year of change would be an understatement. The impact of the pandemic has been transformative as brands, companies and customers alike have had to adapt, re-adapt and re-adapt again.

 

 

Latest news from Cartology

Australia's grocery buyers have changed how they buy, and they expect brands to find them at every touchpoint

8 December 2021

Australia’s grocery buyers have changed how they buy, and they expect brands to find them at every touchpoint: Here’s what every FMCG marketer needs to know.

 

 

Latest news from Cartology

Dettol scores gong for top retail media campaign from Cartology for Cricket Australia activation

3 December 2021

Dettol scores gong for top retail media campaign from Cartology for Cricket Australia activation.

 

 

Latest news from Cartology

Cartology helps FMCG marketers pick the right play to engage supermarket shoppers post-pandemic

16 November 2021

Cartology, the retail media business of Woolworths Group, has today launched the Cartology Customer Playbook, a first of its kind post-pandemic guide for Australian FMCG marketers.

 

 

A woman watching YouTube on an iPad

Cartology partners with YouTube to connect brands with customers through addressable video

9 September 2021

Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide a highly efficient platform for FMCG brands to connect with customers throughout the shopper journey.

 

 

Mike Tyquin speaking with Zulfiqar Mahar

Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy

9 July 2021

Consumer goods company Procter & Gamble has experienced monumental customer change in the past year, with digital being the inflection point. It has seen P&G reinvent its brand advertising, media channels, and content platforms to reach mass audiences with targeted precision – and has made customer centricity even more critical.

 

 

Mike Tyquin speaking with Woolworths CMO Andrew Hicks

Customer centricity - as change accelerates, it is the one constant

30 June 2021

Woolworths has seen the COVID pandemic accelerate and concentrate a number of trends in shopper behaviour. Woolworths CMO Andrew Hicks spoke to Cartology MD Mike Tyquin about how a customer centric mindset and timely adaptation to shopper behaviour can help brands stay ahead of the rapidly evolving customer landscape – and it’s the small things that make a big difference.

 

 

Mike Tyquin speaking with Amanda Bardwell

Digital is the new front door for brands in the customer-led era

22 June 2021

It is no understatement to say that Australians have fundamentally changed their shopping behaviour over the past twelve months. Woolworths Group’s media business, Cartology partnered with FMCG research consultancy Advantage Group to survey 40 of Australia’s FMCG leaders on their view of the evolving landscape of customer needs and engagement. 

 

 

Mike Tyquin, Managing Director of Cartology

It’s retail media, but we think of it as new media.

7 May 2021

We speak to Mike Tyquin, Cartology’s Managing Director, to discuss the evolution of Cartology and how it responds to the changing retail and media landscape in Australia and New Zealand.

 

 

Latest news from Cartology

Cartology launches Brand Activation - Woolworths Group’s retail media business to help brands connect with customers in more ways

7 March 2021

Cartology, the retail media business of Woolworths Group, has launched new targeting and integration products underpinned by a new inhouse activation capability which extends to media channels outside Woolworths’ own ecosystem.

 

 

Latest news from Cartology

Countdown’s new retail media business launches today - Cartology to focus on data and connecting with customers at moments that matter

2 February 2021

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.

 

 

Latest news from Cartology

Cartology enters second year with expanded offering to engage customers at the moments that matter most

10 November 2020

Cartology - the Woolworths Group’s retail media business - is expanding its offering to provide enhanced personalisation opportunities, audience activation and advanced attribution to its clients.

 

 

Latest news from Cartology

Cartology hosts first virtual event 'Cartology gets customers'

10 November 2020

This week we hosted our first virtual event, "Cartology gets customers". Our objective was to inform, excite and engage our audience and announce some exciting new developments launching in 2021.

 

 

Latest news from Cartology

Chris Rutten joins Cartology leadership team

29 October 2020

Cartology - Woolworths Group’s retail media business - has announced a new addition to its leadership team with Chris Rutten taking on the role of Director of Operations from next month.

 

 

Latest news from Cartology

Cartology expands with new Dan Murphy's screen network

21 September 2020

Cartology - Woolworths Group’s retail media business - is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores nationwide.

 

 

cartology-launch-to-agencies-and-two-new-appointments

Cartology announces launch to agencies and two new appointments

18 August 2020

Cartology, the retail media business of Woolworths Group, has announced it will officially launch a specific offer to agencies and brand marketers from October 2020.

 

 

Woolworths’ Cartology hires Nancy Veart as head of client partnerships and sales

Woolworths’ Cartology hires Nancy Veart as head of client partnerships and sales

7 August 2020

Cartology has appointed Nancy Veart to the newly created role of head of client partnerships and sales, responsible for expanding the capabilities of Cartology’s offering and building a high-performance strategic sales culture. 

 

 

Mike Tyquin, Managing Director of Cartology

"The prospects have never been better": Cartology's Mike Tyquin eyes TV as retail media takes off globally

27 May 2020

In the 12 months since joining Woolworths' in-house media unit, Cartology, MD Mike Tyquin says it's ready to prove the value of retail media.

 

 

essica Hunter, head of agency partnerships, Steve Geelan, head of product and platform, Jodie Koning, head of marketing and insights

Woolworths bolsters Cartology team as Rewards app boosts digital connection with shoppers

8 May 2020

Woolworths’ media business, Cartology, is bolstering its team with four new senior appointments, as it looks to the future of digital engagement in a post-pandemic world.

 

 

The Lion King Ooshies™ collectibles campaign 2019

The Lion King Ooshies™ collectibles campaign 2019

29 January 2020

The Lion King case study is now available, showcasing the success of the campaign through analysis from the Cartology Performance Model.

 

 

Fresh Magazine retains title of Australia’s most read magazine

Fresh Magazine retains title of Australia’s most read magazine

10 September 2019

Survey results are in! Fresh Magazine retains title of Australia’s most read magazine, whilst hitting a new milestone of over 5 million readers!

 

 

Cartology’s launch coverage in the press

Cartology’s launch coverage in the press

22 August 2019

Since the launch of Cartology numerous news outlets have published articles. Here are a selection for you in case you missed them AdNews, Inside Retail, CMOThe Australian, and B&T.

 

 

Mike Tyquin and Brad_Banducci

Cartology launches in Sydney

23 July 2019

Woolworths Group CEO, Brad Banducci and Cartology Managing Director, Mike Tyquin hosted over 500 leading partners at a breakfast launch event in Sydney to unveil the new retail media business, its industry leading innovations and what this means to better connect customers to the brands they love to shop.

 

 

Latest news from Cartology

Woolworths announces new media division

19 March 2019

Woolworths Group announced that ‘Cartology’ will be launched as a standalone media business incorporating Media Hub, TMS & Quantium.

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